Give Your Demand Generation Services a Push With Content Syndication

 Businesses prosper when different team members work in tandem. Together, they create experiences that are delightful for the customers.

A very apt example would be the sales and marketing teams that deliver best when they work closely. The buck to generate Marketing Qualified Leads lies with them, and they are the ones responsible for High-Quality Lead Generation, and there’s great pressure from above.

The marketing team has a better knowledge of what leads convert better. Post identification of these leads, they hand them over to the sales team. 

But in case the sales do not receive quality leads, or when marketing is held responsible for leads in the absence of a sales team working on them to convert, it can be worrying.

B2B demand generation services help drive awareness and demand for a product or service. Of all, account-based marketing solutions are considered the most powerful techniques for lead generation.

But content syndication, too, is a key demand generation strategy for many enterprises. It enables them to present resource-heavy content in front of a wide audience than when they host it on their primary website.

It must also be agreed that a lot many organizations must be generating perfect and mind-blowing content. Still, it needs proper execution to generate leads, create brand awareness, and use valuable backlinks to increase your website authority.

This blog will talk about how content syndication can fuel your demand generation efforts.  

But let’s get to know about content syndication first.

What is Content Syndication?

In simple terms, content syndication refers to the process of republishing and promoting your original web content on third-party websites.

These platforms/websites can be Medium, Quora, LinkedIn, or Taboola/Zemanta. To reach a wider audience, one can publish blogs, articles, infographics, videos, podcasts, and other such content.

As easy as it may sound, it will be foolhardy to think that people will just randomly come across your content of their own will. The content needs to be promoted on channels that top prospects visit almost on an everyday basis.

Let’s now look at some of the best ways how content syndication services can generate new leads and may even categorize them as a Marketing Qualified Lead when efforts are made to align content syndication strategies with demand generation strategies:

1. Getting the content in front of the prospects

Many marketers are not sure if content syndication is the elementary approach to fuel Marketing Qualified Lead Generation strategies.

Furthermore, with a lot of traffic and conversions already, do content syndication services make sense?  The fact is that it does make complete sense.

The strategy works well for those doing it the right way. Experts are driving into this strategy for all the right reasons.

With quality information available in abundance, B2B marketers use it to the fullest to market their product/service. But the challenge lies in bringing that content in front of the prospects.

Content syndication can help you market your content across multiple platforms, which can present you in front of more prospects without the need for additional marketing.

2. Mutual marketing or co-marketing

It is a type of cooperation in digital marketing where a mutual agreement exists with another company that agrees to give publicity to another company in return for a reciprocal arrangement.

Both companies develop the same marketing strategy for each other’s benefit. But it must be ensured that businesses do not use it with the same target market. 

Every business specializes in its areas; hence one should never co-market with firms competing for the exact keywords as yours in organic search.

3. Working on the buying process

It’s really tough to find a direct correlation between your content investment initiatives and the corresponding Marketing Qualified Leads conversions for those investments.

Businesses and marketers need to get a first-hand understanding of their customers and customize their experience with hyper-personalization.

They can track a customer’s journey and then syndicate content smartly based on their intent and past behaviour as they move through this journey.

Below mentioned are a few tactics that work well: 

·         Syndicating the content automatically on a variety of platforms, including Facebook, LinkedIn, Twitter, and Instagram.

·         Pay-Per-Click (PPC) form of promotion is one of the fastest ways to lure readers to your syndicated content.

·         Always trying to keep in touch with syndication networks to generate a list of Marketing Qualified Leads.

While assessing content syndication opportunities, keep in mind the following: Is the source of information trustworthy?  Is your content relevant to a third party audience? Also, do not forget to make your content unique; duplicate content may not help with SEO performance.

Extra Crunch

In tandem, content syndication and Account-Based Marketing deliver the best results. ABM is the best way to generate High-Quality Leads.

While dealing with content syndication vendors, they can be given a list of target accounts. As a result, they will focus on generating leads from the list of accounts provided by you. 

Conclusion

You must already be running your content syndication plan, but the costs may be too high. Besides, it also needs to be ensured that the content syndication strategy is aligned with your business objectives. It’s always good to connect with content syndication platforms that offer content syndication services and help in High-Quality Lead Generation.

Else your team will spend more time on content promotion than focusing on producing quality content.

As with other B2B demand generation services, the results will appear in the mid to long-term. Just build the momentum.

We hope the points mentioned in this article will help you make a clear decision to help generate Marketing Quality Leads.

If you want to know more regarding content syndication and MQLs, you can always share your valuable inputs in the comment section below.

Why You Should Include ABM Into Your Lead Generation Strategy

 Of all the marketing approaches adopted by any business, Account-Based Marketing (ABM) is one of the most sought-after B2B Lead Generation Solutions to engage and convert highly targeted audiences. The solution has been successful in many instances and has effectively touched the lives of many prospects/customers.  Believe it or not, ABM was one of the hottest B2B marketing trends last year. In this blog, we will discuss ABM in detail how businesses can master this strategy to eliminate poor leads and, instead, fill their pipeline with qualified leads.

A brief about ABM:

ABM is a strategy that focuses on delivering targeted, personalized marketing programs that help drive business growth. This type of marketing is different from traditional forms of marketing solutions. It deals with each client/account individually and markets it accordingly. This is the primary difference between ABM and other marketing techniques that adopt a one-to-many approach.

Account-based marketing solutions have been here for a while, and as a first step, instead of focusing on a wide audience base, accounts that present the highest value (those that matter and can drive more revenue) are identified. All the marketing focus is then concentrated on a limited set of accounts and decision-makers at these businesses are approached. Further, campaigns are launched as per the needs of the client.

Why ABM today and always?

Do you think it is a good idea to remain stuck with something that is not generating good results? Or even continue with a wide range of campaigns that ultimately see a few conversions? Obviously not. The current marketing scenario is such that one cannot afford to run blanket campaigns. Businesses need to adopt highly targeted and personalized marketing strategies across industries to maximize ROI. And ABM does just that. Ever since its introduction, ABM has brought a sea-change in the way businesses strategize their marketing efforts; it has made them more agile. Even in stressed times during the pandemic, ABM struck the right chord, ensuring quality leads and business continuity. 

As we enter 2022, let’s take a look into the nuts and bolts of Account-Based MarketingSolutions and why it will matter going forward.

1.    ABM reflects personalization

ABM is a personalized approach that draws on the unique needs of decision-makers within an organization. So once the target accounts have been identified, creating personalized experiences is a tough nut to crack. Marketers must know the nitty-gritty of the prospect’s needs in order to be of service to them. This can expedite the lead generation process.  Any Lead Generation Company can help you strategize your ABM initiatives.

2.    ABM shortens the sales cycle 

Every company aims to shorten its sales cycle for the simple reason that the faster you close, the more sales you generate. Long sales cycles, small margins, and high turnover are some of the common challenges faced by businesses.  Often, the leads generated by B2B marketers for the sales team do not convert. A one-size-fits-all approach does not work well here. Therefore, each account must be dealt with differently with a focus on specific needs, challenges, buying triggers, and preferred communication channels. Account-based marketing can address all of these challenges. With a focus on targets that are picture-perfect for your business, the sales and marketing teams can focus all their efforts on them and, thus, spend less time weeding through poor-quality leads. Instead, they can devote much of their time selling. This shortens the time between the first follow-up to the closed deal.

3.    ABM syncs sales and marketing teams

Sales and marketing teams are the soul of any B2B Lead Generation Company as both play an important role in spurring business growth. And when they both work in tandem, they can do wonders. With an ABM approach, businesses can eliminate the glass wall between both teams by making them a part of the strategy and execution process. Together, the sales and marketing teams can sieve possible accounts and approach precisely for greater ROI. This allows companies to gain a competitive advantage by finding accounts that will likely convert. Sales and marketing can share knowledge about a client to create customized campaigns and engage with the customer more effectively. It ensures that the sales team can deliver a better and more satisfying experience for the customer.

4.    ABM shows greater ROI

It’s tough to measure how well ABM worked over companies, industries, and markets. But more targeted campaigns deliver better results and save on time, too. This means the focus is on high-quality opportunities, and less time is spent on campaigns that aren’t working. A hyper-focused approach will increase engagement levels and, thus, drive greater revenue.

Is there a success formula for ABM?

Yes! Creating a cohesive account team is the key to achieving success with ABM. Without alignment, your sales and marketing campaigns will suffer from a fragmented experience, which will ultimately affect both parties and drive down both your brand and sales.

A dedicated B2B Lead Generation Company needs to establish a clear understanding of the goals and the various strategies necessary to reach and engage with the right audience. While the top priority is to capture new clients, it should also consider other goals aligned with the bigger goals.

Some of the goals have been listed below:

·         Pinpointing a higher number of decision-makers in each account.

·         Securing a higher number of senior-level executives/meetings.

·         Enhancing the sales cycle.

·         Creating higher customer loyalty.

·         Improving revenues from existing accounts.

Takeaway

ABM is a revolutionary marketing strategy that helps increase revenue and improve lead conversion rates. It can also help build a more robust marketing team. Have you implemented the right ABM strategy for your company? Or do you have any questions about growing your business? You can get in touch with the Best B2B Lead Generation Services provider to get your ABM strategies right. Do let us know in the comments below.