Give Your Demand Generation Services a Push With Content Syndication

 Businesses prosper when different team members work in tandem. Together, they create experiences that are delightful for the customers.

A very apt example would be the sales and marketing teams that deliver best when they work closely. The buck to generate Marketing Qualified Leads lies with them, and they are the ones responsible for High-Quality Lead Generation, and there’s great pressure from above.

The marketing team has a better knowledge of what leads convert better. Post identification of these leads, they hand them over to the sales team. 

But in case the sales do not receive quality leads, or when marketing is held responsible for leads in the absence of a sales team working on them to convert, it can be worrying.

B2B demand generation services help drive awareness and demand for a product or service. Of all, account-based marketing solutions are considered the most powerful techniques for lead generation.

But content syndication, too, is a key demand generation strategy for many enterprises. It enables them to present resource-heavy content in front of a wide audience than when they host it on their primary website.

It must also be agreed that a lot many organizations must be generating perfect and mind-blowing content. Still, it needs proper execution to generate leads, create brand awareness, and use valuable backlinks to increase your website authority.

This blog will talk about how content syndication can fuel your demand generation efforts.  

But let’s get to know about content syndication first.

What is Content Syndication?

In simple terms, content syndication refers to the process of republishing and promoting your original web content on third-party websites.

These platforms/websites can be Medium, Quora, LinkedIn, or Taboola/Zemanta. To reach a wider audience, one can publish blogs, articles, infographics, videos, podcasts, and other such content.

As easy as it may sound, it will be foolhardy to think that people will just randomly come across your content of their own will. The content needs to be promoted on channels that top prospects visit almost on an everyday basis.

Let’s now look at some of the best ways how content syndication services can generate new leads and may even categorize them as a Marketing Qualified Lead when efforts are made to align content syndication strategies with demand generation strategies:

1. Getting the content in front of the prospects

Many marketers are not sure if content syndication is the elementary approach to fuel Marketing Qualified Lead Generation strategies.

Furthermore, with a lot of traffic and conversions already, do content syndication services make sense?  The fact is that it does make complete sense.

The strategy works well for those doing it the right way. Experts are driving into this strategy for all the right reasons.

With quality information available in abundance, B2B marketers use it to the fullest to market their product/service. But the challenge lies in bringing that content in front of the prospects.

Content syndication can help you market your content across multiple platforms, which can present you in front of more prospects without the need for additional marketing.

2. Mutual marketing or co-marketing

It is a type of cooperation in digital marketing where a mutual agreement exists with another company that agrees to give publicity to another company in return for a reciprocal arrangement.

Both companies develop the same marketing strategy for each other’s benefit. But it must be ensured that businesses do not use it with the same target market. 

Every business specializes in its areas; hence one should never co-market with firms competing for the exact keywords as yours in organic search.

3. Working on the buying process

It’s really tough to find a direct correlation between your content investment initiatives and the corresponding Marketing Qualified Leads conversions for those investments.

Businesses and marketers need to get a first-hand understanding of their customers and customize their experience with hyper-personalization.

They can track a customer’s journey and then syndicate content smartly based on their intent and past behaviour as they move through this journey.

Below mentioned are a few tactics that work well: 

·         Syndicating the content automatically on a variety of platforms, including Facebook, LinkedIn, Twitter, and Instagram.

·         Pay-Per-Click (PPC) form of promotion is one of the fastest ways to lure readers to your syndicated content.

·         Always trying to keep in touch with syndication networks to generate a list of Marketing Qualified Leads.

While assessing content syndication opportunities, keep in mind the following: Is the source of information trustworthy?  Is your content relevant to a third party audience? Also, do not forget to make your content unique; duplicate content may not help with SEO performance.

Extra Crunch

In tandem, content syndication and Account-Based Marketing deliver the best results. ABM is the best way to generate High-Quality Leads.

While dealing with content syndication vendors, they can be given a list of target accounts. As a result, they will focus on generating leads from the list of accounts provided by you. 

Conclusion

You must already be running your content syndication plan, but the costs may be too high. Besides, it also needs to be ensured that the content syndication strategy is aligned with your business objectives. It’s always good to connect with content syndication platforms that offer content syndication services and help in High-Quality Lead Generation.

Else your team will spend more time on content promotion than focusing on producing quality content.

As with other B2B demand generation services, the results will appear in the mid to long-term. Just build the momentum.

We hope the points mentioned in this article will help you make a clear decision to help generate Marketing Quality Leads.

If you want to know more regarding content syndication and MQLs, you can always share your valuable inputs in the comment section below.

Consider Appointment Setting Service to Generate high-quality B2B Sales Leads

 

It is impossible for businesses today to have an endless supply of B2B sales leads. The sales and marketing teams are always on the lookout for better leads to reach new prospects and clients when introducing a new product or service. Often, they spend a lot of time on the ways, tips, and tricks that can help them further the lead generation process. Every step is crucial to fill the sales funnel in the lead generation process. B2B appointmentsetting services help businesses establish meaningful communication with prospects. Appointment services that qualify based on BANT qualified leads yield an increased conversion rate.

This blog will discuss everything about appointment setting services, why it is one of the best lead generation services, and how they can help your business. Let’s get going.

What is appointment setting service?

We all have an in-depth knowledge of how the sales lead generation process works. But where do we get the appointment from? B2B appointment setting service helps reach potential buyers through channels such as phone, email, and social media. The appointment setter qualifies and nurtures the leads during this process with the ultimate goal of setting an appointment.

It is the final step and one of the best lead generation services and indicates that the prospect has moved through the lead generation funnel, is qualified, and has shown interest in speaking to the sales representative.

An appointment setting with new prospects can eat up your sales team's time and resources. But an appointment setter can help sift marginal and dead leads for your sales team and direct promising and qualified B2B sales leads.

A prospect has been qualified for the appointment setting service only when he/she has been screened for the following conditions:

·         Are they the decision-maker for the company?

·         Do they have the required budget?

·         Are they likely to take interest on the suggested product or service?

What an appointment setter does is that they will drive B2B sales qualified leads and prospects to the sales team. Their goal is to make an appointment with a prospect who has met a list of criteria.

Now that we have a clear understanding of appointment setting, you must wonder why and how it can help? Or some may even be wondering how it can be done perfectly or improved upon. If this is the case, maybe you can try outsourcing your appointment setting services and/or lead generation services. But before that, let’s get to know a few benefits of appointment setting services:

Benefits of appointment setting services

1. Scale your sales opportunities: The primary job of appointment setters is to turn leads into prospects, which will, in-turn, yield more sales opportunities. The other benefit is that with outsourcing this task, the sales team can focus on other aspects of your business and, thus, bring in more B2B sales leads and BANT qualified leads.

2. Manage your clients: B2B appointment setting services will help you stay on top of the client’s communication. It will set automatic email reminders and professional invoices. You will get notified each time you get a new message.

3. Identify buyer personas: Being experienced, appointment setters will take time to identify buyer personas. This helps sieve the target audience and create a robust sales funnel.

4. Improve lead quality: Appointment setters can save a lot by segregating bad and good leads? They take it on themselves and deliver just high-quality leads and prospects for your sales team.

5. Hone your target market: An outsourced appointment setting team will provide you with in-depth info on how to reach your target market, leading to high-quality lead generation.

It is often believed that it’s easier to get hold of the target market with account-based marketing or people-based marketing services. However, appointment setting services, too, can drive B2B businesses to their target numbers. The expert appointment setting team will give you a look at greater insights on how to reach the market and most likely produce higher B2B sales leads and prospects.

Is appointment setting an answer to improved sales?

If you want to improve your sales, look no further than appointment settings services. The best B2B Demand Generation companies that offer lead generation services will focus on booking sit-down appointments with interested playmakers in the suitable client demographic. The appointment setters will increase interest in your product and present sales areas that are often forgotten by the sales teams and novice lead generation teams.

Another aspect of appointment setting services is its focus on connecting with top-tier contacts to make important decisions to complete the deal with the company. Appointment setters do the groundwork to help you scale the sales ladder to meet with playmakers in your industry.

What is the next and final step?

Be it B2B lead generation, qualification, research, targeting, or appointment setting, every aspect takes sufficient time and demands specialization to yield target accounts. We have also discussed in detail all about appointment setting services, their benefits and the role of appointment setters in the scheme of things.

Many companies outsource the business appointment setting to save on the cost of hiring an internal appointment setter. Moreover, it can allow your teams to focus on the core operations within the company and delegate high-quality leads to your sales teams. Top B2B lead generation companies can do the entire drill for you. And as a result, your chances of acquiring new clients and making a profit will improve.

You can accomplish your sales target only when you get in touch with a proficient B2B lead generation company that specializes in BANT qualified leads, account-based marketing services, people-based marketing solutions, content syndication marketing et al .

What are the Top Lead Generation Challenges, and How Can a Lead Generation Company in the US Help Overcome Them?

 

Traditionally, lead generation has been one of the most effective ways for businesses to maximize business opportunities.

However, with time, generating leads has become even more complex because of fierce competition.

The prevalence of abundance of information has put B2B businesses in a fix. There are also numerous challenges that make it difficult for them to track, reach, and engage with potential clients.  

This blog will look at how the top lead generation company in the USA can help businesses with high-quality lead generation. 

What are the top 6 challenges in High-Quality Lead (HQL) generation? 

We have compiled a list of the top lead generation challenges faced by B2B marketers. They are as below:  

1.      Lead generation needs sufficient time, effort, and energy:

Generating qualitative leads is a very time-consuming and resource-driven process.

A lead research analyst spends approximately 30 minutes or more doing additional research on the company, prospect, industry, and other qualifying parameters.

Furthermore, it may take another 30 minutes to write a follow-up and more than eight dials to get the prospect on the line for interaction. 

All these efforts will go in vain if the lead does not tick mark all requirements. Businesses must overcome these challenges and ensure that the prospect qualifies all the parameters, leading to high-quality lead generation. 

2.    Understanding the market demand:

One of the essential steps for marketers is first to understand market needs. A B2B marketer cannot just draft emails and send them to any organization on the list. 

A lead generation strategy based on random mailers will have 0% conversion possibility. The possibility of this strategy striking a deal may be like one in a thousand or probably one in a million.

A lead generation company that specializes in providing B2B marketing qualified leads is the best suited to build a strong lead generation strategy.

3.    Prospect avoid talking to sales representatives:

“Hi, my name is John; I am calling from XYZ firms; the reason I am calling,” beep, beep.... this is how most of the sales calls end up.

Almost every sales representative has to deal with hang-ups, no answers, and voice machines daily. Moreover, if a prospect does pick up the call, the chances of rejection are very high.

Too many bad leads in the sales funnel will mean wastage of time and loss of legitimate sales opportunities. B2B Data Management Service Providers, who make the best use of technology, People-based marketing solutions and content syndication marketing strategy, can help weed out the bad leads and, thus, help focus more on good prospects.  

4.    Designing, developing, and executing an efficient lead generation strategy: 

B2B marketers have to take into account multiple aspects to formulate a high-quality lead generation strategy that can help target the right prospects at the right time.

Without an efficient demand generation strategy, all efforts and energy will go in vain. Topping it all, market trends keep evolving, and, hence one needs to adjust accordingly. It’s challenging to design and execute an effective strategy but not impossible.

With a multi-pronged strategy and broad reach, lead generation companies can develop precise targeting campaigns and identify the right leads for your business.

5.    B2B data becomes obsolete:

With a lot of data resources at their disposal, B2B marketers believe it to be sufficient for their sales pipeline. But B2B data is volatile and can become obsolete with time.

Out-of-date information may lead to your marketing teams on potential opportunities. Enterprises also face the risk of losing out to the competition.

It’s another daunting task to keep all of the information up-to-date in a short span of time.

The good news is that plenty of B2B Data Management Service Providers can inject fresh, up-to-date data into your contact list.

How does the best lead generation company in the US help to overcome lead generation challenges?

The below-mentioned strategies can help overcome the above-mentioned challenges and, thus, in high-quality lead generation.

1.    Create an ideal buyer persona for your business:

One of the most effective ways for high-quality lead generation is to create an Ideal Customer Profile (ICP). This is one of the first steps adopted by some of the best lead generation companies.  They help get an understanding of what an ideal buyer looks like for your business. An ideal ICP should have the following characteristics:

·         Updated

·         Detailed

·          A perfect persona fit that is looking for a product or service like yours.

2.    Thorough research is a must:

Many B2B marketers believe that a list of contact information of target companies will suffice to fill the sales pipeline. They may be good in terms of quantity, but they may not be qualitative.

Compiling an accurate list of leads, that’s up-to-date can help businesses get in touch with highly-convertible active leads. The research analyst will ensure that the prospect qualifies all the parameters you need that match the buyer’s persona.  

There are numerous options to source this list. You can gather it through ads, websites, or any top B2B data management service provider that can help you do that with the launch of campaigns.

3.    Enhance the lead quality during the first interaction:

As it is said, the first impression is the last one. Leading lead generation company in the US will ensure that your brand image is intact right from the first interaction with the customer.

They have a wide range of services that you can make the most out of as per your requirements. They will convert prospects into quality leads and set direct appointments with them for your business. 

Conclusion:

Overcoming the lead generation challenges is easier said than done. But you can be rest assured that some of the best lead generation company in the US can ensure that your business has an ideal ICP with quality leads that can turn into potential customers.

Get in touch with some of the best lead generation companies in the US that specialize in People-based Marketing Solutions, content syndication marketing and other services that can deliver Marketing Qualified leads for your company.

Generate High Quality Leads With Content Syndication

Every B2B marketer aims to expand their company’s presence far and wide as they face pressure to generate Marketing Qualified Leads. Building a successful marketing strategy is the best means to target your audience and encourage them to take interest in your business. Content syndication is, perhaps, one of the best ways to increase online visibility, reach new customers and boost sales. It has also stood the test of time and is more effective than other marketing strategies.

The B2B tech audience is always on the lookout for insightful information - on social media, magazines, videos on Youtube - that can educate them on how to give their revenue a boost or bolster productivity in some form or the other. But very few companies know that content syndication is one of the best demand generation strategy for modern growth marketing though it has been existent for years as a valuable marketing tactic that can generate more leads.

Let’s take a look at why you should try B2B content syndication.

Why syndicate content?

The bitter truth with generating content is that no matter how great your content is, it is of no use if it is not able to reach the right audience at the right time. Syndicate writing can help you improve your blog post ranking, gain new visitors, more leads, attain your campaign goals and even help with SEO.

It is also a fact that generating traffic with great content is one of the toughest tasks for B2B marketers. Wondering how it is done? Let’s get you all the details in this blog post.

What is B2B Content syndication?

In simple terms, content syndication refers to the process where an original piece of content – be it in the form of articles, blogs, infographics, videos, podcasts or any other – is republished or promoted on a third-party website. The process is relatively simple and can allow you to share content on platforms other than your website, on larger and more diverse platforms that can help you tap the right and new prospects who may not know about the services or products your business offers.

This is why B2B marketers use this practice to gain new visitors for their brand. The best strategies help generate leads and grow their bottom line by applying intent and account-based marketing approaches. Secondary benefits include a boost in organic and referral traffic for any website, as links from authoritative websites highlight a high-level of quality from your content.

Benefits of content syndication

A few proven benefits of having a sound content syndication strategy can help you generate more Marketing Qualified Leads. Let’s take a look at some of the most compelling reasons why companies must syndicate content for organic marketing:  

1.    Promotes vision and builds brand awareness:

One of the beneficial parts of syndicating content is that it helps create a brand image, and it can even boost the reputation of existing brands by getting the content in front of your prospects. Wondering how this is done? When a firm consistently publishes quality content on third-party websites, it will help build credibility by establishing a business in a particular industry. This will also ease the process of reaching out to other industry experts to grab better opportunities for distributing or cross-promoting the content. Publishing content on several platforms with large and appropriate audiences gives a strong picture of the company in the crowded market and helps it stand out from other brands.

2.    Creates more backlinks:

A backlink generally refers to a link that is created when one website is linked to the other. The higher the number of backlinks, the higher you rank in the search engines. Content syndication calls for users to implement genuine links that point to the original post and web pages. If an original website has more backlinks, greater are the chances that the search engine will assign to it to be reliable. This will allow your website to appear more often in search engine results, thus increasing the potential for organic traffic.

3.    Improves domain authority: 

Consider a scenario where a first party article is published in a media publication. In this case, any leads that come to the website through the means of publications help boost the domain authority of the first party, allowing it to rank higher for organic search terms. Inbound links from credible websites signal that you are a credible voice in your niche.

4.    Accelerates marketing leads on the website:

Content syndicate writing can also help generate more marketing leads by multiplying your reach to immediate followers and beyond. It also helps improve your search performance. It also ensures that your information reaches the right market segment, which has greater buying potential resulting from their current relationship with your syndication partner. All these factors help gain more traffic and, thus, increase the number of leads. However, marketers need to maintain systems to track and keep records of all these leads generated through syndication.

 

Every B2B marketer will swear by content syndication as one of the best customizedB2B maketing solutions, but he will also give you signs of caution as it is quite risky when one does not know what they are doing. It needs to be ensured that the content is unique, fresh and not plagiarised. Because Google hates being manipulated by duplicate content. It’s not going to harm you in any way, but duplicate content can bring your website ranking down in the search engine.  Syndication is an important part of your marketing strategy and any marketing qualified leads company can help you do the same. The content should also be exciting enough so that people can instantly comment, share and even pay for it to generate Marketing Qualified Leads.

Many marketers view content syndication marketing only as a means to amplify their audiences, but B2B demand generation companies consider it as an essential part of lead generation solutions. Because content syndication is the means of demonstrating the importance of content within the organization.

Where can you syndicate the articles?

There are various platforms, paid and unpaid, where one can publish content to increase your reach. Depending on your need, you can choose either paid or free syndication options. Some of them have been listed below:

Multi-Author publications

There are several multi-author publications that welcome syndicated content. These firms republish whole or partial articles and also link the blog’s RSS (Really Simple Syndication) feed.

·                 Blogging platforms

Blogging platforms enable users to create their blogs on the website. It is one of the best ways to get your content syndicated as they have audiences focused on a particular niche. The firm can also direct the volume and cadence required to publish the article.

·                 Syndication networks

In content syndication networking, content distribution is done by placing recommendation links across their network of blogs and news sites.

Many syndication networks collaborate with authoritative websites, which helps bring content to a massive audience.

·                  Social networks

Many known social media platforms facilitate publishing content directly onto the platform, such as Facebook’s Instant Articles and LinkedIn’s Publishing Platform.

While free content syndication has many benefits, many marketers also opt for paid syndication strategy.  If done in the right manner, it can help increase ROI and turn content into lead generation assets. Paid syndication can also help you improve your account-based marketing campaigns as they go hand-in-hand. One can simply target individuals by creating personalized content and promoting it on third-party websites.    

Conclusion

Content syndication is considered to be one of the best B2B lead generation services. Syndicating content not only helps generate revenue but also directly impacts the business’ nature and creates longstanding and ongoing equity by elevating the brand. Investing in the right content marketing practices with an audience that appreciates its value can, thus, mark a brighter future for your business.

It is the fastest means to make the content work, even if a business is at the initial stage of designing a demand generation strategy.

Getting maximum reach should be a priority. And to achieve this, lead generation companies can help you implement an effective content marketing strategy - be it from scratch or if you want to emerge as a thoughtful leader in between. If paid ads ain’t working, give paid syndication a chance today!

Boost-Up Your Revenue Pipeline with B2B Appointment Setting Services

Appointment setting services – a win-win moment for the sales team

In this competitive world, majorly in the B2B domain, synchronization between the B2B marketing strategy and sales endeavors is an essential prerequisite to optimizing sales conversion.

Here is what an archetypal day for an enterprise sales rep looks like - producing leads, client meetings, cold calls, negotiations, drafting proposals, sales reports, and the list goes on and on….

Good things may come to those who wait, but great business comes to those who nurture qualified leads.

Lead generation and appointment setting go hand in hand. This is because appointment setting with a client gives the company a chance to produce more leads and boost the overall company revenue.

B2B lead generation services will help one produce -

·         High quality leads (HQL) 

·         Marketing qualified leads (MQL)

·         BANT marketing leads

·         Sales qualified leads (SQL)

B2B appointmentsetting services play an important role in producing high marketing qualified leads and sales qualified leads (SQL) to maintain a steady pipeline by enhancing Return on Investment (ROI) of the sales.

B2B enterprises worldwide are outsourcing the appointment setting aspect for their business development program and find it profitable.

Organizations of any size (small, medium, or large) could take the help of B2B sales appointment setting services to enhance business, thus accounting for high revenue.

Five key advantages of B2B appointment setting services –

·         Digital footprinting and tracking of appointments

·         Consultative approach toward forced products in telemarketing

·         Lead nurturing

·         Offers a higher rate of sales closure

·         Helps in maintaining a perennial and high-quality sales pipeline

B2B appointment setting services ensure that the organization increases the probability of closure of a sales qualified lead at the right time by booking the client’s appointment.

Two primary objectives of B2B appointment setting services are as follows:

·         Optimizing sales conversions

·         Offering enhanced user experience (UX)

ABM–another VIP play card

ABM (account based marketing) is another crucial play card in the B2B lead generation industry. ABM solutions help align sales and marketing teams to promote long-term business growth, boost revenue, and delight clientele. The enhanced version of ABM is called people based marketing (PBM).

Along with appointment setting, there is another term called “installed base marketing,” i.e., it helps B2B companies (B2B demand generation companies and others) to up-sell and cross-sell to present consumers.

Installed base marketing

Installed base marketing is the only great way to get new customers. Installed base marketing could help marketing and lead generation efforts by –

·         Developing targeted account lists based on revenue, industry, present technologies used, and employee size

·         Developing highly efficient email campaigns that increase click-through rates and open rates

·         Help understanding data intelligence for better industry segmentation and nurture marketing and sales campaigns

·         With the help of an HQL service provider, one could produce high quality leads and boost the overall organization’s revenue in the B2B industry.

Final words

First, the B2B appointment setting process is a little time-consuming and needs expertise with the right skillset. However, there is no doubt – appointment setting is an integral part of B2B sales and business growth.

The marketing qualified lead and sales qualified lead systems help determine how ready a lead (prospect) is for conversation. Also, at a granular level, ABM solution is a win-win strategy for consumers, sales, and marketing in demand generation companies.

The present-day work environment makes it difficult for entities such as a demand generation company and a PBMservice provider company to run a successful lead generation campaign. Therefore, installed base marketing is important and a must to maximize opportunities for clients.

People-Based Marketing - a Handy Solution for B2B Companies

 

B2B leads could add tremendous value to your marketing strategy and play a crucial role in accounting for high revenue and facilitating business development. However, it is equally important to select the right B2B lead generation solutions to support business growth and enhance the efficacy of the marketing efforts.

Develop marketing and sales plan with correct data

In this changing business era, lead generation companies no longer depend on age-old tools. B2B companies are finding more efficient and enhanced solutions to keep their feet firm in the market. Creating high-quality leads (HQL) in good numbers is a key challenge for top lead generation companies in the present scenario.

New methods followed by B2B companies to enhance their business platform and relationship with consumers include:

·         People-based marketing (PBM)

·         Content syndication marketing

·         Demand generation solutions

·         Install base targeting

·         HQL solutions

·         Account-based marketing (ABM)

·         Intent-drivenmarketing

Are you ready to know more about PBM and its high quality lead generation value?

Let’s begin.

What is people-based marketing?

People-based marketing or PBM is also termed cross-device marketing. It entails classifying consumers or prospects as an individual and not devices or cookies.

In short, it collects consumer data from offline and online sources, and with the help of a rich consumer profile, it correctly recognizes and targets consumers across various devices.

It develops cross-channel techniques to create a multi-channel experience for consumers that will make the client come back.

PBM is known to identify real people instead of proxies or cookies and delivers marketing interactions to known individuals. It is the most effective strategy for generating B2B leads. 

B2B companies with people-based marketing solutions could take their customer relationship management (CRM) data and utilize it to identify online targets.

Why people-based marketing solutions?

B2B marketing companies prefer people-based marketing solutions to –

·         Reduce advertising budgets

·         Better understand consumers

·         Help expand reach by targeting real consumers

People-based marketing solutions are known to help brands develop relationships with consumers.

A demand generation solutionscompany could tap the PBM strategy to power sales revenue. All you need to do is discover a reliable demand generation solutions company that offers you a plethora of B2B lead generation services to fulfill all your demand generation needs.

PBM and B2B appointment setting services

PBM powers sales revenue with the help of B2B appointment setting services that concentrate explicitly on producing leads and enabling salespeople to focus on closing sales.

Appointment setting is basically getting in touch with the client/lead to set up a sales meeting. Moreover, appointment setting services play an important role by maintaining relationships with present consumers and producing high quality leads.

B2B appointment setting services are used when –

·         Consumer data is inaccurate and unstructured

·         Requires too much time to create a system to nurture leads

·         Marketing and sales teams are busy

Final verdict

PBM has been in the limelight in recent years, with about 93% B2B marketers investing in it. A data solutionscompany uses first-party data to integrate PBM in its marketing strategy.

The demand generation solutions company adopts the latest and innovative marketing technologies and tools and develops a strategy to boost today’s changing business environment.

B2B appointment setting leads to a higher-performing sales team. This is where B2B lead generation services change the game by creating a difference across several stages of the sales funnel by adding extra value before taking the process to the next step.

ABM + Content Syndication = Growth, Brand Visibility, Revenue Potential

Marketing is an incessantly developing space. As new things evolve, you need to adapt. The same goes for marketing, more specifically B2B marketing. It is not necessary what worked in the past will work today. This is why modern B2B sales leaders and marketers hunt for new tactics. The account-based marketing solutions are one such growth tactic.

What is account-based marketing?

Account-based marketing or ABM is a proven strategy used by marketing teams to focus on a specific type of consumer, one that they produce a tailored content story for.

For instance, a computer software company with a specialty in the healthcare division decided to focus its efforts on IT managers within their state. Its ABM strategy built a storyline around the target parameters’ persona and developed content targeted toward IT managers. Thus, creating an easy portal to reach the right consumer.

Account-based marketing is one of the best options to engage with highly qualified leads (HQLs). Moreover, HQL solution services will help you get high-quality leads to beat the competition around you using the best B2B lead generation strategies. ABM tactic encourages companies to eye the most promising consumers.

Joe Chernov, Chief Marketing Officer at Pendo.io, explained: “ABM aspires to be zero-waste marketing. It’s a model that targets only the companies and contacts that are likely to buy your product and that sales have pre-committed to try to close.”

Top four benefits of account-based marketing

Here are four benefits that the best demand generation company derives out of ABM –

·         ABM offers ROI (Return On Investment) clarity

·         Strong alignment between sales and marketing

·         Enhanced consumer experience

·         Effective and optimized marketing and sales funnel

“In traditional demand generation, marketing throws leads over the fence for sales to chase. In ABM, there is no fence. The collaboration is close, constant, and totally focused on defined, account-specific objectives.”

How will a content syndication program help in your ABM?

Content syndication is a web-based program in which your company content is re-published by a third-party website. Digital content such as videos, blog posts, infographics, and articles can be syndicated.

When combined with ABM, content syndication is powerful. In short, ABM and content syndication go hand in hand.

·         Make your content take the lead and increase the ROI of your content creation

·         Make the content highly personalized to increase content relevance

·         Nurture leads efficiently

·         Take benefits of social networks

·         Enhance the quality of a lead

This is how a content syndication program will help you supercharge your ABM and produce B2B leads. Content syndication can increase brand visibility with minimal effort.

Following are major content syndication programs used by a demand generation company –

·         Joint webinar

·         LinkedIn publishing

·         Guest blogging

·         Video sharing sites

·         Weekly podcast addressing consumers pain points

·         Free content syndicating networks

·         PPC promotion on social media platforms such as LinkedIn and Facebook

A Demand generation company uses content syndication to get content and an organization into the limelight that it wouldn’t usually get. Also, an HQL service provider company prefers the content syndication program to nurture their leads.

Final words

Account-based marketing, content syndication, marketing qualified lead (MQL), and highly qualified lead together form a strong pillar of a demand generation company.

The combination of content syndication and ABM could lead to a potential consumer, otherwise termed as a marketing qualified lead, which will then be nurtured to generate new opportunities for your organization.