Give Your Demand Generation Services a Push With Content Syndication

 Businesses prosper when different team members work in tandem. Together, they create experiences that are delightful for the customers.

A very apt example would be the sales and marketing teams that deliver best when they work closely. The buck to generate Marketing Qualified Leads lies with them, and they are the ones responsible for High-Quality Lead Generation, and there’s great pressure from above.

The marketing team has a better knowledge of what leads convert better. Post identification of these leads, they hand them over to the sales team. 

But in case the sales do not receive quality leads, or when marketing is held responsible for leads in the absence of a sales team working on them to convert, it can be worrying.

B2B demand generation services help drive awareness and demand for a product or service. Of all, account-based marketing solutions are considered the most powerful techniques for lead generation.

But content syndication, too, is a key demand generation strategy for many enterprises. It enables them to present resource-heavy content in front of a wide audience than when they host it on their primary website.

It must also be agreed that a lot many organizations must be generating perfect and mind-blowing content. Still, it needs proper execution to generate leads, create brand awareness, and use valuable backlinks to increase your website authority.

This blog will talk about how content syndication can fuel your demand generation efforts.  

But let’s get to know about content syndication first.

What is Content Syndication?

In simple terms, content syndication refers to the process of republishing and promoting your original web content on third-party websites.

These platforms/websites can be Medium, Quora, LinkedIn, or Taboola/Zemanta. To reach a wider audience, one can publish blogs, articles, infographics, videos, podcasts, and other such content.

As easy as it may sound, it will be foolhardy to think that people will just randomly come across your content of their own will. The content needs to be promoted on channels that top prospects visit almost on an everyday basis.

Let’s now look at some of the best ways how content syndication services can generate new leads and may even categorize them as a Marketing Qualified Lead when efforts are made to align content syndication strategies with demand generation strategies:

1. Getting the content in front of the prospects

Many marketers are not sure if content syndication is the elementary approach to fuel Marketing Qualified Lead Generation strategies.

Furthermore, with a lot of traffic and conversions already, do content syndication services make sense?  The fact is that it does make complete sense.

The strategy works well for those doing it the right way. Experts are driving into this strategy for all the right reasons.

With quality information available in abundance, B2B marketers use it to the fullest to market their product/service. But the challenge lies in bringing that content in front of the prospects.

Content syndication can help you market your content across multiple platforms, which can present you in front of more prospects without the need for additional marketing.

2. Mutual marketing or co-marketing

It is a type of cooperation in digital marketing where a mutual agreement exists with another company that agrees to give publicity to another company in return for a reciprocal arrangement.

Both companies develop the same marketing strategy for each other’s benefit. But it must be ensured that businesses do not use it with the same target market. 

Every business specializes in its areas; hence one should never co-market with firms competing for the exact keywords as yours in organic search.

3. Working on the buying process

It’s really tough to find a direct correlation between your content investment initiatives and the corresponding Marketing Qualified Leads conversions for those investments.

Businesses and marketers need to get a first-hand understanding of their customers and customize their experience with hyper-personalization.

They can track a customer’s journey and then syndicate content smartly based on their intent and past behaviour as they move through this journey.

Below mentioned are a few tactics that work well: 

·         Syndicating the content automatically on a variety of platforms, including Facebook, LinkedIn, Twitter, and Instagram.

·         Pay-Per-Click (PPC) form of promotion is one of the fastest ways to lure readers to your syndicated content.

·         Always trying to keep in touch with syndication networks to generate a list of Marketing Qualified Leads.

While assessing content syndication opportunities, keep in mind the following: Is the source of information trustworthy?  Is your content relevant to a third party audience? Also, do not forget to make your content unique; duplicate content may not help with SEO performance.

Extra Crunch

In tandem, content syndication and Account-Based Marketing deliver the best results. ABM is the best way to generate High-Quality Leads.

While dealing with content syndication vendors, they can be given a list of target accounts. As a result, they will focus on generating leads from the list of accounts provided by you. 

Conclusion

You must already be running your content syndication plan, but the costs may be too high. Besides, it also needs to be ensured that the content syndication strategy is aligned with your business objectives. It’s always good to connect with content syndication platforms that offer content syndication services and help in High-Quality Lead Generation.

Else your team will spend more time on content promotion than focusing on producing quality content.

As with other B2B demand generation services, the results will appear in the mid to long-term. Just build the momentum.

We hope the points mentioned in this article will help you make a clear decision to help generate Marketing Quality Leads.

If you want to know more regarding content syndication and MQLs, you can always share your valuable inputs in the comment section below.

Intent-Driven Marketing – An Advanced form of Marketing

 Increasingly, companies worldwide are collecting huge amounts buyer behavior data for routine functioning. This offers a great opportunity for B2B marketers to strengthen their marketing campaigns. The collected data is a pool of knowledge and can do wonders if used in the right manner. Marketers who have access to this data can use intent-driven marketing to generate high quality leads. The following write-up will explain what intent-driven marketing means and how it can prove helpful for businesses.

What is intent-driven marketing?

Intent-driven marketing is a marketing strategy that helps businesses predict customers' purchase intent through an in-depth analysis of user behavior. It can be described as tailoring marketing campaigns to customers’ needs with specific intentions. Typically, it involves marketing a service or product based on a customer’s online activities that indicate their choice to purchase or consume that particular product or service. With this method, organizations junk the guesswork and make more effective marketing and campaign decisions for their brand.

Gone are the days for days of ‘spray and pray’ marketing as intent-based marketing, aka intent-driven marketing,  has gained traction, and for good reasons. This methodology is beneficial for marketers as it helps them increase the quality of sales leads, landing page conversion rates, which ultimately increases revenue. Marketers have already made the shift from traditional and have included intent-based lead generation solutions into their marketing mix.

Why intent-driven marketing?

Buyer intent is one of the crucial elements of intent-based marketing. It answers three questions - what customers are interested in buying now, what they want, and where they want it. In many organizations, marketing teams focus on giving customers what they want, but intent-driven marketing takes a step ahead: Intent-based networking and intent-based branding help enterprises gather a tremendous amount of information about buyer behavior and activity to get a bigger picture of what they want. 

Consumers today no longer follow a linear path to make a purchase. In fact, they are very specific about their choices. They want instant answers on their devices, look for precisely what they want, and expect brands to be able to provide it. Every time consumers search for a particular product; they express their intent.

This form of marketing takes the time factor into account. This means organizations need to be vigilant and take action as soon as someone expresses a strong intent. The key is to understand when someone is taking action that showcases a strong intent to transact with your business. This empowers the marketing teams to focus on the right customers and reach them at that apt moment when they’re most likely to make a purchase.

A good synergy between the sales and the marketing teams is essential for organizational growth. It’s also essential for the marketing teams to win the trust of sales. Intent-based marketing significantly helps with sales prospecting as it ensures only marketing qualified leads trickle down the sales funnel.

With intent-driven marketing, businesses can maximize their spend by driving more conversions than they would with more general tactics like demographics-based targeting alone. Businesses who incorporate data to understand consumer intent better and then align marketing to business outcomes can reach customers at the moment that matters — and drive sales as a result. 

Where to reach out for intent marketing data 

Some companies analyze the digital footprints of buyers. They gather information related to the content the person is consuming online. The following factors can help gather customer intents effectively -

·         Product reviews;

·         Website visits;

·         Time on pages;

·         The content topic on web pages;

·         Downloads such as whitepapers.

Benefits of intent-driven marketing

·        Reduces marketing costs

With intent-based marketing, companies can direct their marketing campaigns to people who have shown intent to make a purchase. This ultimately leads to minimizing the amount spent on broad-based marketing.

This means that enterprises can achieve their commercial goals with less budget. The remaining budget can be directed at other marketing campaigns to overscore their other targets. Many successful B2B marketers are not satisfied with achieving their target. The  focus should be to outperform and generate the most value for the company.

·        Makes campaigns more effective

Many marketers are already using a simple form of intent-driven marketing strategy. When selecting the keywords for Search Engine Advertising, organizations want particular ad groups to show when people search for certain keywords. This is a form of intent-based targeting. It is considered one of the simplest forms of intent-based marketing.

The next step, programmatic advertising, is a more advanced way of intent-based targeting. With programmatic advertising, one can place dynamic ads to people depending on the content they are reading, as an example. Moreover, people can see these ads only if they read a certain number of articles.

Here, the buying intent will be higher, and then it might even make sense to increase the bid for the ad space. Programmatic advertising is an automated process and is the best example of intent-based targeting. The money needs to be spent only once for the people with a buying intent.

Intent-driven marketing will help businesses reach greater heights

In today’s competitive environment, businesses need to make extra efforts to attract more customers. They need to state compelling reasons so that audiences trust their products and services.

Intent-based marketing is often challenging, but the results are worth it. It’s essential to follow the data. It must also be ensured that the data is of good quality. Organizations must also have good analytics to ensure sound decision making. Partnering with demand generation companies and or those providing marketing qualified lead services is a great idea, too. hey possess a deep understanding of the buyers' pain points; they can deliver on what they need and at the right time to help cut competition. 

We are a demand generation company working as an HQL service provider and PBM Service provider, we provide B2B companies, like yours, with lead generation solutions.

Get in touch with us to give your sales a boost.

Generate High Quality Leads With Content Syndication

Every B2B marketer aims to expand their company’s presence far and wide as they face pressure to generate Marketing Qualified Leads. Building a successful marketing strategy is the best means to target your audience and encourage them to take interest in your business. Content syndication is, perhaps, one of the best ways to increase online visibility, reach new customers and boost sales. It has also stood the test of time and is more effective than other marketing strategies.

The B2B tech audience is always on the lookout for insightful information - on social media, magazines, videos on Youtube - that can educate them on how to give their revenue a boost or bolster productivity in some form or the other. But very few companies know that content syndication is one of the best demand generation strategy for modern growth marketing though it has been existent for years as a valuable marketing tactic that can generate more leads.

Let’s take a look at why you should try B2B content syndication.

Why syndicate content?

The bitter truth with generating content is that no matter how great your content is, it is of no use if it is not able to reach the right audience at the right time. Syndicate writing can help you improve your blog post ranking, gain new visitors, more leads, attain your campaign goals and even help with SEO.

It is also a fact that generating traffic with great content is one of the toughest tasks for B2B marketers. Wondering how it is done? Let’s get you all the details in this blog post.

What is B2B Content syndication?

In simple terms, content syndication refers to the process where an original piece of content – be it in the form of articles, blogs, infographics, videos, podcasts or any other – is republished or promoted on a third-party website. The process is relatively simple and can allow you to share content on platforms other than your website, on larger and more diverse platforms that can help you tap the right and new prospects who may not know about the services or products your business offers.

This is why B2B marketers use this practice to gain new visitors for their brand. The best strategies help generate leads and grow their bottom line by applying intent and account-based marketing approaches. Secondary benefits include a boost in organic and referral traffic for any website, as links from authoritative websites highlight a high-level of quality from your content.

Benefits of content syndication

A few proven benefits of having a sound content syndication strategy can help you generate more Marketing Qualified Leads. Let’s take a look at some of the most compelling reasons why companies must syndicate content for organic marketing:  

1.    Promotes vision and builds brand awareness:

One of the beneficial parts of syndicating content is that it helps create a brand image, and it can even boost the reputation of existing brands by getting the content in front of your prospects. Wondering how this is done? When a firm consistently publishes quality content on third-party websites, it will help build credibility by establishing a business in a particular industry. This will also ease the process of reaching out to other industry experts to grab better opportunities for distributing or cross-promoting the content. Publishing content on several platforms with large and appropriate audiences gives a strong picture of the company in the crowded market and helps it stand out from other brands.

2.    Creates more backlinks:

A backlink generally refers to a link that is created when one website is linked to the other. The higher the number of backlinks, the higher you rank in the search engines. Content syndication calls for users to implement genuine links that point to the original post and web pages. If an original website has more backlinks, greater are the chances that the search engine will assign to it to be reliable. This will allow your website to appear more often in search engine results, thus increasing the potential for organic traffic.

3.    Improves domain authority: 

Consider a scenario where a first party article is published in a media publication. In this case, any leads that come to the website through the means of publications help boost the domain authority of the first party, allowing it to rank higher for organic search terms. Inbound links from credible websites signal that you are a credible voice in your niche.

4.    Accelerates marketing leads on the website:

Content syndicate writing can also help generate more marketing leads by multiplying your reach to immediate followers and beyond. It also helps improve your search performance. It also ensures that your information reaches the right market segment, which has greater buying potential resulting from their current relationship with your syndication partner. All these factors help gain more traffic and, thus, increase the number of leads. However, marketers need to maintain systems to track and keep records of all these leads generated through syndication.

 

Every B2B marketer will swear by content syndication as one of the best customizedB2B maketing solutions, but he will also give you signs of caution as it is quite risky when one does not know what they are doing. It needs to be ensured that the content is unique, fresh and not plagiarised. Because Google hates being manipulated by duplicate content. It’s not going to harm you in any way, but duplicate content can bring your website ranking down in the search engine.  Syndication is an important part of your marketing strategy and any marketing qualified leads company can help you do the same. The content should also be exciting enough so that people can instantly comment, share and even pay for it to generate Marketing Qualified Leads.

Many marketers view content syndication marketing only as a means to amplify their audiences, but B2B demand generation companies consider it as an essential part of lead generation solutions. Because content syndication is the means of demonstrating the importance of content within the organization.

Where can you syndicate the articles?

There are various platforms, paid and unpaid, where one can publish content to increase your reach. Depending on your need, you can choose either paid or free syndication options. Some of them have been listed below:

Multi-Author publications

There are several multi-author publications that welcome syndicated content. These firms republish whole or partial articles and also link the blog’s RSS (Really Simple Syndication) feed.

·                 Blogging platforms

Blogging platforms enable users to create their blogs on the website. It is one of the best ways to get your content syndicated as they have audiences focused on a particular niche. The firm can also direct the volume and cadence required to publish the article.

·                 Syndication networks

In content syndication networking, content distribution is done by placing recommendation links across their network of blogs and news sites.

Many syndication networks collaborate with authoritative websites, which helps bring content to a massive audience.

·                  Social networks

Many known social media platforms facilitate publishing content directly onto the platform, such as Facebook’s Instant Articles and LinkedIn’s Publishing Platform.

While free content syndication has many benefits, many marketers also opt for paid syndication strategy.  If done in the right manner, it can help increase ROI and turn content into lead generation assets. Paid syndication can also help you improve your account-based marketing campaigns as they go hand-in-hand. One can simply target individuals by creating personalized content and promoting it on third-party websites.    

Conclusion

Content syndication is considered to be one of the best B2B lead generation services. Syndicating content not only helps generate revenue but also directly impacts the business’ nature and creates longstanding and ongoing equity by elevating the brand. Investing in the right content marketing practices with an audience that appreciates its value can, thus, mark a brighter future for your business.

It is the fastest means to make the content work, even if a business is at the initial stage of designing a demand generation strategy.

Getting maximum reach should be a priority. And to achieve this, lead generation companies can help you implement an effective content marketing strategy - be it from scratch or if you want to emerge as a thoughtful leader in between. If paid ads ain’t working, give paid syndication a chance today!

The Secret Sauce for Demand Generation in 2021

 

B2B marketers often juggle between generating demand for a product or service and then generating leads.

Often used interchangeably, marketers need to understand a thin line that differentiates demand generation from lead generation. Even though these two concepts differ from each other, both are equally important to generate revenue and skyrocket your brand. Therefore, creating and executing demand generation solutions that bring together marketing and sales is highly essential.

Well, marketing is a genre that can go beyond your imagination.

You will be amazed to know how red bull once strategically placed empty and crushed cans of the product outside nightclubs in the garbage. This made people think that the drink was popular and consumed on a large scale, so they started buying it, leading to increased sales.

Creativity is an element that can change things overnight. On the contrary, consistent efforts and executing a well-curated strategy to bring sales and marketing on the same page are extremely essential.

The difference between sales and marketing is often not understood. There is always confusion. To demystify, sales refer to activities that lead to the selling of goods or services, and marketing is a bunch of activities that generate interest for the product or service.

No matter what the difference is, it needs to get sales and marketing working in tandem for a business to generate revenue, goodwill, and brand.

Focusing on demand generation, it is not just necessary to get leads in the pipeline. At the same time, it is essential to create high-quality leads that engage with your brand and generate revenue.

The secret sauce for demand generation in 2021

I agree that we are already halfway through 2021, but rethinking strategies is the right thing to do at a given point in time if they are not delivering as expected.

1.    Generate more leads

Leads keep the sales funnel alive. If there are no leads, there is nothing that the sales teams can work on to generate revenue.

However, to get the sales team some real action, it is essential to have Sales QualifiedLeads and Marketing Qualified Leads Services and professional HQL solutions.

2.    Data, data, data

On average, we generate approximately 1.145 trillion MB every day. Imagine how useful this data can be for a business?

In the era where the world experiences exponential growth in big data and business intelligence solutions, Data Solutions & Management Company offers businesses a strategic outlook.

Considering key strategies and end goals of businesses, professional B2B  Data Management Solutions offer insightful solutions that are useful in the long run.

3.    Understand what works for your business

Abbreviated for, Budget, Authority, Need, and Timeline, BANT is a framework that helps businesses identify the intensity of a qualified lead. Based on the BANT parameters, it becomes easy for the sales reps to determine which lead needs their attention first.

Leading BANTMarketing Service Providers understand all the essential elements and offer solutions to help businesses outperform by catering to the right lead at the right time.

Takeaway

Demand generation is dynamic. It is different for different businesses at the given point in time. So, make sure to understand what your business needs now and when approaches need to be changed. Getting associated with a professional demand generation company can do all of this in an extremely professional manner.

Boost-Up Your Revenue Pipeline with B2B Appointment Setting Services

Appointment setting services – a win-win moment for the sales team

In this competitive world, majorly in the B2B domain, synchronization between the B2B marketing strategy and sales endeavors is an essential prerequisite to optimizing sales conversion.

Here is what an archetypal day for an enterprise sales rep looks like - producing leads, client meetings, cold calls, negotiations, drafting proposals, sales reports, and the list goes on and on….

Good things may come to those who wait, but great business comes to those who nurture qualified leads.

Lead generation and appointment setting go hand in hand. This is because appointment setting with a client gives the company a chance to produce more leads and boost the overall company revenue.

B2B lead generation services will help one produce -

·         High quality leads (HQL) 

·         Marketing qualified leads (MQL)

·         BANT marketing leads

·         Sales qualified leads (SQL)

B2B appointmentsetting services play an important role in producing high marketing qualified leads and sales qualified leads (SQL) to maintain a steady pipeline by enhancing Return on Investment (ROI) of the sales.

B2B enterprises worldwide are outsourcing the appointment setting aspect for their business development program and find it profitable.

Organizations of any size (small, medium, or large) could take the help of B2B sales appointment setting services to enhance business, thus accounting for high revenue.

Five key advantages of B2B appointment setting services –

·         Digital footprinting and tracking of appointments

·         Consultative approach toward forced products in telemarketing

·         Lead nurturing

·         Offers a higher rate of sales closure

·         Helps in maintaining a perennial and high-quality sales pipeline

B2B appointment setting services ensure that the organization increases the probability of closure of a sales qualified lead at the right time by booking the client’s appointment.

Two primary objectives of B2B appointment setting services are as follows:

·         Optimizing sales conversions

·         Offering enhanced user experience (UX)

ABM–another VIP play card

ABM (account based marketing) is another crucial play card in the B2B lead generation industry. ABM solutions help align sales and marketing teams to promote long-term business growth, boost revenue, and delight clientele. The enhanced version of ABM is called people based marketing (PBM).

Along with appointment setting, there is another term called “installed base marketing,” i.e., it helps B2B companies (B2B demand generation companies and others) to up-sell and cross-sell to present consumers.

Installed base marketing

Installed base marketing is the only great way to get new customers. Installed base marketing could help marketing and lead generation efforts by –

·         Developing targeted account lists based on revenue, industry, present technologies used, and employee size

·         Developing highly efficient email campaigns that increase click-through rates and open rates

·         Help understanding data intelligence for better industry segmentation and nurture marketing and sales campaigns

·         With the help of an HQL service provider, one could produce high quality leads and boost the overall organization’s revenue in the B2B industry.

Final words

First, the B2B appointment setting process is a little time-consuming and needs expertise with the right skillset. However, there is no doubt – appointment setting is an integral part of B2B sales and business growth.

The marketing qualified lead and sales qualified lead systems help determine how ready a lead (prospect) is for conversation. Also, at a granular level, ABM solution is a win-win strategy for consumers, sales, and marketing in demand generation companies.

The present-day work environment makes it difficult for entities such as a demand generation company and a PBMservice provider company to run a successful lead generation campaign. Therefore, installed base marketing is important and a must to maximize opportunities for clients.

ABM + Content Syndication = Growth, Brand Visibility, Revenue Potential

Marketing is an incessantly developing space. As new things evolve, you need to adapt. The same goes for marketing, more specifically B2B marketing. It is not necessary what worked in the past will work today. This is why modern B2B sales leaders and marketers hunt for new tactics. The account-based marketing solutions are one such growth tactic.

What is account-based marketing?

Account-based marketing or ABM is a proven strategy used by marketing teams to focus on a specific type of consumer, one that they produce a tailored content story for.

For instance, a computer software company with a specialty in the healthcare division decided to focus its efforts on IT managers within their state. Its ABM strategy built a storyline around the target parameters’ persona and developed content targeted toward IT managers. Thus, creating an easy portal to reach the right consumer.

Account-based marketing is one of the best options to engage with highly qualified leads (HQLs). Moreover, HQL solution services will help you get high-quality leads to beat the competition around you using the best B2B lead generation strategies. ABM tactic encourages companies to eye the most promising consumers.

Joe Chernov, Chief Marketing Officer at Pendo.io, explained: “ABM aspires to be zero-waste marketing. It’s a model that targets only the companies and contacts that are likely to buy your product and that sales have pre-committed to try to close.”

Top four benefits of account-based marketing

Here are four benefits that the best demand generation company derives out of ABM –

·         ABM offers ROI (Return On Investment) clarity

·         Strong alignment between sales and marketing

·         Enhanced consumer experience

·         Effective and optimized marketing and sales funnel

“In traditional demand generation, marketing throws leads over the fence for sales to chase. In ABM, there is no fence. The collaboration is close, constant, and totally focused on defined, account-specific objectives.”

How will a content syndication program help in your ABM?

Content syndication is a web-based program in which your company content is re-published by a third-party website. Digital content such as videos, blog posts, infographics, and articles can be syndicated.

When combined with ABM, content syndication is powerful. In short, ABM and content syndication go hand in hand.

·         Make your content take the lead and increase the ROI of your content creation

·         Make the content highly personalized to increase content relevance

·         Nurture leads efficiently

·         Take benefits of social networks

·         Enhance the quality of a lead

This is how a content syndication program will help you supercharge your ABM and produce B2B leads. Content syndication can increase brand visibility with minimal effort.

Following are major content syndication programs used by a demand generation company –

·         Joint webinar

·         LinkedIn publishing

·         Guest blogging

·         Video sharing sites

·         Weekly podcast addressing consumers pain points

·         Free content syndicating networks

·         PPC promotion on social media platforms such as LinkedIn and Facebook

A Demand generation company uses content syndication to get content and an organization into the limelight that it wouldn’t usually get. Also, an HQL service provider company prefers the content syndication program to nurture their leads.

Final words

Account-based marketing, content syndication, marketing qualified lead (MQL), and highly qualified lead together form a strong pillar of a demand generation company.

The combination of content syndication and ABM could lead to a potential consumer, otherwise termed as a marketing qualified lead, which will then be nurtured to generate new opportunities for your organization.

What are 4 Lead Generation Solutions that Work?

 As business owners, we all know, no prospects mean no business. And to transform efforts into profits, a strong sales pipeline is required.

Therefore, generating leads on a regular basis is a must for business continuity and growth. Interestingly, the more revenue a company has, the more leads it can generate. So, now we exactly know what the fuel is.

Research states,

·         Only 4% of website visitors can be potential buyers

·         88% of B2B marketers leverage content marketing as a lead generation tactic

·         Marketers who touch-base with web leads within 5 minutes are nine times more likely to crack the deal

·         Lead-nurturing emails have the potential to drive the response rate ten times compared to standalone emails

Believe it or not, quality leads play a huge role in business success and can only be derived from a quality audience.

But is it easy to deploy your in-house sales and marketing teams to do all the groundwork, like building up a database, making cold calls instead of focusing on conversions? It isn’t a great idea to spend on tools that might be going over the marketing budget.

I am sure all this is quite a jigsaw puzzle (we help you solve).

Demand generation is difficult. Sending cold emails, running campaigns on social media, dealing with the caller list can prove to be useless if not done the right way.

So, why not achieve lead generation goals by deploying methods that have the potential to add value to your prospects?

In the digital era, professional demand generation solutions companies, marketing qualified leads companies, and data solutions and management companies offer tailor-made solutions that increase quality lead generation and expedite business success.

How?

Listed below are some lead generation solutions that help skyrocket quality leads and conversions.

1.  Installed base campaigns: In this solution, marketers concentrate both on closing the deal along with focusing on the consumer journey.

Further, installed base marketing can support lead generation and marketing efforts by

·         Creating highly effective email campaigns that have the potential to increase open and click-through rates.

·         Enabling marketers to save time by automatically searching for a prospect’s technology stack.

·         Creating a targeted account list as per industry, employee strength, revenue and current technologies in use.

2.  Customized B2B marketing solutions: B2B marketing means selling to an audience that is a high-level decision-maker with a set of complexities, demands and obligations. 

A customized B2B marketing solutions company works out solutions to fit business needs, and that is what makes the real difference.

Take a look at the benefits of customized B2B marketing solutions,

·                               Right message: The modern lead generation strategy enables businesses to deliver the right                    message to the right customer.

       Perfect timing: Not just tailor-made messages, but the time of sending these messages is monitored for better results.

Right channel: No business is the same and the audience is widespread. Therefore, a blend of emails, social media and phone conversation is a must. The choice of the right communication channel works as a tried a tested lead generation strategy.

3.  Content syndication marketing: The basic fundamental behind content syndication marketing is publishing and re-publishing content on platforms that can drive traffic and enable sales.

As a part of the content syndication program, professional content syndication providers leverage B2B marketing techniques and publish a variety of content such as whitepapers, blogs, podcasts, vlogs, videos or webcasts to build brand awareness and drive ROI.

Benefits of content syndication marketing

·         Boosts online presence

·         Improves website traffic

·         Creates brand awareness

4.    B2B appointment setting services: There is no fixed formula for sales. Frequently changing technology and other developments make the sales cycle trickier and unpredictable. Therefore, it is a great move to have your sales lineup full of appointments ready for your best deal closers.

Why opt for B2B appointment setting services?

·         To attract more sales opportunities

·         Identify buyer persona

·         Leverage customized solutions

·         Work on improved lead quality

Takeaway

No two businesses are the same (yes, even if they belong to the same industry). Factors such as demographics, geography, goals, and budget do not permit the use of the standard marketing mix or technique universally.

Based on the dynamics of your business, a combination of the above solutions under expert guidance can reap benefits.