As business owners, we all know, no prospects mean no business. And to transform efforts into profits, a strong sales pipeline is required.
Therefore, generating
leads on a regular basis is a must for business continuity and growth.
Interestingly, the more revenue a company has, the more leads it can generate. So,
now we exactly know what the fuel is.
Research states,
·
Only
4% of website visitors can be potential buyers
·
88%
of B2B marketers leverage content marketing as a lead generation tactic
·
Marketers
who touch-base with web leads within 5 minutes are nine times more likely to
crack the deal
·
Lead-nurturing
emails have the potential to drive the response rate ten times compared to standalone
emails
Believe it or not,
quality leads play a huge role in business success and can only be derived from
a quality audience.
But is it easy to
deploy your in-house sales and marketing teams to do all the groundwork, like
building up a database, making cold calls instead of focusing on conversions?
It isn’t a great idea to spend on tools that might be going over the marketing
budget.
I am sure all this is
quite a jigsaw puzzle (we help you solve).
Demand generation is difficult.
Sending cold emails, running campaigns on social media, dealing with the caller
list can prove to be useless if not done the right way.
So, why not achieve
lead generation goals by deploying methods that have the potential to add value
to your prospects?
In the digital era, professional
demand generation solutions companies, marketing qualified leads companies,
and data solutions and management companies offer tailor-made solutions
that increase quality lead generation and expedite business success.
How?
Listed below are some
lead generation solutions that help skyrocket quality leads and conversions.
1. Installed base campaigns: In this
solution, marketers concentrate both on closing the deal along with focusing on
the consumer journey.
Further, installed base marketing can support lead generation and marketing efforts by
·
Creating
highly effective email campaigns that have the potential to increase open and
click-through rates.
·
Enabling
marketers to save time by automatically searching for a prospect’s technology
stack.
·
Creating
a targeted account list as per industry, employee strength, revenue and current
technologies in use.
2. Customized B2B marketing solutions: B2B
marketing means selling to an audience that is a high-level decision-maker with
a set of complexities, demands and obligations.
A customized B2B marketing
solutions company works out solutions to fit business needs, and that is
what makes the real difference.
Take a look at the benefits
of customized B2B marketing solutions,
· Right message: The modern lead generation strategy enables businesses to deliver the
right message to the right customer.
Perfect timing: Not just tailor-made messages, but the time of sending these messages is monitored for better results.
Right channel: No
business is the same and the audience is widespread. Therefore, a blend of
emails, social media and phone conversation is a must. The choice of the right
communication channel works as a tried a tested
lead generation strategy.
3. Content syndication marketing: The basic fundamental behind content syndication marketing
is publishing and re-publishing content on platforms that can drive traffic and
enable sales.
As a part of the content
syndication program, professional content syndication providers leverage
B2B marketing techniques and publish a variety of content such as whitepapers,
blogs, podcasts, vlogs, videos or webcasts to build brand awareness and drive
ROI.
Benefits of content syndication marketing
·
Boosts
online presence
·
Improves
website traffic
·
Creates
brand awareness
4. B2B appointment setting services: There is no fixed formula for
sales. Frequently changing technology and other developments make the sales
cycle trickier and unpredictable. Therefore, it is a great move to have your
sales lineup full of appointments ready for your best deal closers.
Why
opt for B2B appointment setting services?
·
To
attract more sales opportunities
·
Identify
buyer persona
·
Leverage
customized solutions
·
Work
on improved lead quality
Takeaway
No two businesses are
the same (yes, even if they belong to the same industry). Factors such as
demographics, geography, goals, and budget do not permit the use of the standard
marketing mix or technique universally.
No comments:
Post a Comment